Our Story
Life is full of moments that shape us. Some are monumental, others are quiet and personal. Our journey began with a single, quiet moment that opened our eyes to a need for dignity and confidence.

Moment of Realisation
It was the ordinary routine at the gym, but what my husband saw in the locker room was not. An older gentleman, discreetly stuffing tissues into his underwear, determined to stay active. Turns out it was his makeshift solution for bladder leaks. It was an eye opening moment that made us realise how many men face this struggle alone.

The Hunt for a Solution
Inspired and shocked by the statistic that 1 in 3 men over 65 suffer from incontinence, we were inspired to do more.
We started a conversation with men—fathers, grandfathers, and friends—and heard the same frustrations: existing products were bulky, uncomfortable, and undignified. We made it our mission to create a product that men would feel comfortable wearing.

Prototype Phase
Our journey took us from countless designs to sourcing the most innovative materials. We knew that for a product to be truly discreet and comfortable, it had to feel like regular underwear. We prototyped and tested relentlessly, experimenting with different fabrics and designs until we found the perfect combination of natural materials and purposeful engineering.

Uncompromising Standards
We refused to compromise. Each fabric, layer, and detail of Everwear is crafted to meet the highest standards of comfort, discretion, and absorbency. Our U-Contour™ System and six-layer moisture control aren't just features—they are our promise to you that you will have quiet confidence to live life on your own terms.

Everwear is Born!
Everwear is the solution we wish existed for that man at the gym, and for anyone who wants to move through their day with comfort and peace of mind. It is a product designed for life's moments, big and small, so that nothing stands between you and your possibilities. It's more than just underwear; it's the new standard of freedom and confidence.
SHOP THE EVERWEAR COLLECTION
-
Everwear Classic Black Brief
Regular price HK$250.00Regular priceUnit price / per -
Exclusive discount
Everwear Classic Black Brief - Set of 3
Regular price HK$675.00Regular priceUnit price / perHK$750.00Sale price HK$675.00Exclusive discount -
Exclusive discount
Everwear Classic Black Brief - Set of 5
Regular price HK$1,000.00Regular priceUnit price / perHK$1,250.00Sale price HK$1,000.00Exclusive discount